(The CEN News / Reporter Jangho Choi) Who.A.U, E-Land World's American-casual label, is hosting a pop-up on the B2 level of Starfield Goyang from March 12–18.
The event celebrates the launch of the new 'Cali Girl Collection' for spring 2026.
The 'Cali Girl Collection' is Who.A.U's signature line that reimagines California's breezy, free-spirited energy with a playful, girlish twist. The range stands out for its soft pastel hues and mix-and-match layered pieces perfect for spring outings.
The season’s standout piece, the 'Layered Henley Neck,' has reached cumulative sales of 10,000 units. Its pastel tones and streamlined silhouette have made it an essential pick for spring wardrobes.
At the pop-up, visitors can shop spring-ready looks—from tiered mini skirts with flirty silhouettes to airy layers crafted in soft, touchable fabrics. The brand is also offering special perks for buyers and interactive experiences, including a lucky draw.
A Who.A.U representative said, \"The Cali Girl Collection captures our California-inspired mood in its most charming, girlish expression. We plan to keep expanding opportunities for customers to experience the brand firsthand.\"
Who.A.U will unveil the 'Cali Girl Summer Collection' in April and plans to grow its offline footprint across major stores nationwide.
Photo = Who.A.U, E-Land
