On April 2, Musinsa opened a new brick-and-mortar location for its modern, basic casualwear label Musinsa Standard on the first floor of Lotte Mall Eunpyeong in Seoul’s Eunpyeong District.
The store is Musinsa Standard’s first in Eunpyeong and marks the brand’s 38th store in South Korea. After launching the Musinsa Outlet & Used space at Lotte Mall Eunpyeong in March, the company added this own-label shop just over a month later to deepen its reach among shoppers in northwest Seoul.
The store lays out key lines—men’s and women’s apparel, plus kids, beauty, and home—so customers can see the full range at a glance. With a minimalist interior, the space is designed to blend online and in-store shopping for a seamless, differentiated brand experience.
To celebrate the opening, Musinsa is running promotions. Through April 5, it’s selling a “Super Bag” for 49,900 KRW (approximately $37) on a first-come, first-served basis. On April 2–3, the first 100 customers each day who visit the store will receive a 50% off coupon, valid for discounts up to 50,000 KRW (approximately $38).
There are also purchase-tier perks: customers who spend 100,000 KRW (approximately $75) or more will receive a limited-edition special gift set. During the weekend of April 4–5, the first shoppers who spend 30,000 KRW (approximately $23) or more will be given Lotte Cinema movie tickets, while supplies last.
A Musinsa spokesperson said, “We confirmed steady demand in northwest Seoul, so we opened a new store at Lotte Mall Eunpyeong to expand customer touchpoints. We will continue to grow our offline presence in high-traffic retail areas.”
Reporter Yoon Hee-seok
