CJ Wellcare has tapped actress Cha Ye-ryun—often hailed as a "health-beauty" icon—as the face of its inner-beauty brand, InnerB.
Cha Ye-ryun has worked with a range of beauty and lifestyle brands and is known for disciplined self-care and a strong focus on skin health. CJ Wellcare said her image aligns with InnerB's slow-aging inner-beauty direction and selected her as its model.
InnerB is an all-in-one beauty supplement that combines PDRN with low-molecular-weight fish collagen, hyaluronic acid, and plant-derived mucin extract. Cha Ye-ryun featured the product on her YouTube channel in March, a move that preceded her appointment as the brand's model.
CJ Wellcare said it will use the new partnership to broaden InnerB's reach. The company plans to expand beyond an inner-beauty focus into a comprehensive inner-care line that will include a Slimming Shot series for weight management and an Inositol Jelly formulated for women.
