Golf apparel brand Craig & Karl Golf announced on the 10th that it has opened a new store at the Hyundai Department Store Trade Center. The opening follows the brand’s recent debut at Lotte Department Store’s Jamsil location.
Craig & Karl Golf is moving beyond performance-focused gear to create lifestyle pieces you’ll actually wear off the course. As the golf apparel market shifts in 2026 toward designs that balance style and comfort, the brand unveiled its spring/summer 2026 collection and expanded its lineup of everyday-ready pieces.
This season, the collection keeps essentials like breathability and stretch but pares them with clean silhouettes and modern colorways. Centered on lightweight knits and woven staples ideal for transitional seasons, the line also includes the brand’s signature portrait tees and eye-catching, art-forward accessories. Vibrant hues meet luxe fabrics for a look that’s both stylish and practical.
The new pieces are available at 15 brick-and-mortar locations nationwide, including the Hyundai Department Store Trade Center, as well as on the brand’s official online store and its Naver brand page.
By Oh Yu-gyeong | oyk1213@ekn.kr
