(The CEN News / Reporter Baek Hyun-woo) Global beauty brand ABOUT CELL stepped into the spotlight as an official sponsor of Miss World Korea 2026, using the stage to amplify its profile. Wani Korea, the company behind ABOUT CELL, said the sponsorship allowed it to showcase products and strengthen its standing as a global K‑beauty brand.
According to Wani Korea, the event was held on March 4, 2026, at the CG Art Hall in Seoul’s Construction Center and drew beauty professionals from Korea and abroad. Miss World Korea selects South Korea’s representative for the global Miss World pageant and is known as an international beauty event that attracts industry insiders from around the world.
At the event, ABOUT CELL presented its flagship items as sponsored products: Pure Clear Makeup Remover Cell Foam and Silky Matte Cover Cell Cushion. The brand staged on-site promotional shoots with participating models, which quickly drew attention from attendees and onlookers.
Contestants introduced ABOUT CELL products on camera, helping the brand image come through naturally. They continued promoting the line with a variety of shoots that highlighted the products’ effects and photo-ready appeal.
The venue featured a large product display and a branded photo zone where visitors could experience ABOUT CELL firsthand. Contestants and audience members took photos at the photo zone and had the chance to try the products up close.
ABOUT CELL positions itself as a skincare brand that pursues the skin’s natural, healthy balance. Built on a skin-cell care concept, the brand has expanded its lineup around cleansing and base makeup products.
A Wani Korea official said, "Through our collaboration with Miss World Korea, we strengthened ABOUT CELL's premium image and created an opportunity to grow as a K‑beauty brand in the global market. Going forward, we plan to keep raising brand awareness by participating in a range of beauty events and expanding our global distribution channels."
(The CEN News) Reporter Baek Hyun-woo press@mhns.co.kr
