BTS V Models Snow Peak Apparel: Discover the Must-Have Lightweight Nylon Jacket for Spring 2026

Daniel Kim | 2026.03.26

Translation result.Snow Peak Apparel, operated by Gamseong Corporation, has just released its 26 S/S campaign featuring BTS member V. The shoot captures practical styling that slips effortlessly between everyday life and the outdoors during those blurry seasonal transitions.
 Snow Peak Apparel
 Snow Peak Apparel
In the images, V channels the brand’s calm, free-spirited mood with his trademark languid yet piercing gaze. His unforced poses and easy expressions feel like moments lifted from daily life, and he brings quiet polish to lightweight, flexible layered looks.

The collection’s centerpiece is an ultra-light nylon windbreaker designed for unpredictable spring weather. It offers exceptional lightness and a technical hand. The piece combines windproof protection for sudden temperature swings with a compact, packable construction that maximizes portability. Layered with inner pieces and relaxed-fit pants, it creates a refined outfit that works just as well on city streets as it does in the great outdoors.

The campaign’s approach to layering stands out, too. Sweatshirts are styled over basic tees with pops of color to break up monotony, and mixing long- and short-sleeves produces a practical, timeless look that carries from the transitional season into early summer.
 Snow Peak Apparel
 Snow Peak Apparel
 Snow Peak Apparel
 Snow Peak Apparel


Reporter Yang Jung-won neiro@hankyung.com