(The CEN News) Reporter An Seoyeon — Merci & S has amplified its online presence with a polished spring collection.
Dongkwang International said on the 23rd that women's fashion brand Merci & S posted a fivefold year-over-year increase in online sales for the 2026 spring season, hitting its best results to date.
Kim Jia, executive director of Dongkwang International's business division, said, “Our product planning, which balances trend and practicality, hit our target demographic precisely. Strengthening season-appropriate style offerings while preserving the brand's identity proved effective.”
This season's collection, presented under the concept ENJOY FASHION PLAY, leans into a nature-friendly mood and relaxed silhouettes. In the released images, models are set against floral fields in layered looks — check-pattern dresses paired with lightweight shirt outerwear — while asymmetric hemlines and belted details emphasize movement.
Another look pairs a cream-toned cropped jacket with a pleated skirt, amplifying the spring collection's breezy, upbeat vibe. A restrained color palette and clean silhouettes communicate the brand's contemporary sensibility.
The collection stands out for its material choices and silhouettes. It uses lightweight cotton that shows natural creasing alongside fabrics with a soft drape, marrying ease of movement with refined style. Tailoring favors fluid shapes over rigid structure and subtly highlights the waist to create a feminine balance.
Signature denim and knit lines remain central and are designed for effortless layering. This mix-and-match approach encourages customers to create multiple looks from individual pieces.
The signature denim, contemporary knits, and classic spring outerwear sold out quickly, and strong demand pushed some popular items into emergency restocking.
The brand noted that online word-of-mouth helped boost customer loyalty.
A Dongkwang International representative said, “Since launching the 2026 spring season, we've set new weekly sales records. Our core items—focused on fabric and fit—have earned strong customer trust. Going forward, Merci & S will expand its online influence with distinctive pieces and stylish campaigns that inspire youth lifestyles.”
Meanwhile, Merci & S's 2026 spring collection and restock items are available on the brand's official online store and on major fashion platforms.
Photo: Dongkwang International
(The CEN News) Reporter An Seoyeon press@mhns.co.kr
