Join the Excitement: Predict Korea‘s World Cup Journey with Frankburger’s 2026 Event!

[The Public=Reporter Oh Doo-hwan] Frank Burger is launching a fan prediction campaign ahead of the 2026 FIFA World Cup in North America, inviting customers to forecast South Korea’s overall tournament finish and individual match scores. The prize pool totals 10 million KRW (about $7,500).

On the 11th, Frank Burger unveiled the customer-driven promotion FRANK'LY — \"Shoot Honestly, Claim Your Prize!\" The contest runs from midnight on that day through kickoff of South Korea’s opening match against the Czech Republic on June 12.

The promotion has two components. The first, \"FRANK'LY — Tell Us! How Far Will Korea Go?\", asks participants to predict South Korea’s final result: a group-stage exit, the round of 32, the round of 16, or the quarterfinals and beyond.

Prizes for that segment include an iPad Air 13, a one-year Frank Burger pass, the official national-team jersey, an official World Cup match ball, and Frank Burger gift cards.

The second contest, \"FRANK'LY — Tell Us! What's Today's Score?\", lets fans predict the score of each group-stage match. Winners will be announced after each game. Prizes for this format include AirPods Pro (3rd generation), the official national-team jersey, the World Cup match ball, and Frank Burger set vouchers.

Fans can enter through the Frank Burger website or by scanning promotional QR codes available in stores. Winners will be posted on the company’s website according to a later schedule.

A Frank Burger spokesperson said, \"With the World Cup season generating the strongest wave of national support, we wanted to create an event that customers can enjoy and join. We hope fans soak up the dynamic World Cup atmosphere — and do it with a great burger.\"

Frank Burger has recently expanded its sports, intellectual property (IP) and fandom-driven marketing efforts. Industry observers view this World Cup promotion as part of the brand’s broader push to deepen customer engagement through experiential marketing.