[MyDaily = Reporter Cheon Ju‑young] France’s legendary high‑jewelry house Van Cleef & Arpels has just unveiled a freshly renovated boutique at Shinsegae Department Store’s Gangnam location. The revamped space stylishly reinterprets the maison’s artistry and heritage—dating back to 1906—for a modern audience.
Located on Shinsegae Gangnam’s second floor, the boutique showcases signature Perlée and Lucky Spring collections, plus the full lineup — including the exquisitely crafted Poetic Complication timepieces.
A striking black façade anchors the exterior, instantly signaling the house’s refined identity. Geometric diamond panels are paired with dramatic lighting and arranged in a spectrum of hues to add depth and visual intrigue.
Inside, an apartment‑style layout borrows the warmth of a private residence, inviting guests to linger. Green walls and gilded accents meet lavish chandeliers, amplifying the elegant atmosphere the maison aims to convey. Every interior detail has been meticulously curated so visitors can experience Van Cleef & Arpels’ aesthetic legacy.
A tucked‑away VIP salon nods to Art Deco, with a chic beige‑and‑black contrast and a grid‑patterned mirror that creates a sense of privacy. A cozy library corner houses volumes on nature, art, and dance—the very inspirations behind many of the maison’s creations—giving clients a window into Van Cleef & Arpels’ creative world.
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