Shinseong Tongsang’s SPA label TOPTEN (TOPTEN10) and its children's line TOPTEN KIDS just unveiled an irresistibly cozy pajama lookbook in collaboration with the cat character Covercat from “Mind A Day.” With matching family outfits and homewear trending, this drop arrives perfectly timed for Family Month. The shoot expands Covercat’s laid-back universe—inspired by a real house cat that lounges all day—into everyday family life. It captures kids and parents naturally wearing TOPTEN and TOPTEN KIDS Covercat pajama sets as they relax, play, and enjoy downtime at home. The intent is clear: make character pajamas feel like a seamless part of every family member’s daily routine and strengthen the brand’s identity as “family lifestyle wear” that reimagines everyday family moments beyond fashion.
The collaboration goes beyond pajamas. Standout pieces include nine adult and nine kids’ cotton crewneck T-shirts that playfully showcase the Covercat motif. A TOPTEN representative at Shinseong Tongsang said, “Since last year we’ve launched multiple adult and kids’ lines with Covercat, and they’ve gotten positive responses across all age groups, so we’re steadily expanding the collaboration. We’ll leverage our combined adult and kids lineup to firmly position ourselves as ‘family lifestyle wear.’”
TOPTEN has also introduced a UV-protection windbreaker and is promoting its functional pants line Super Stretch through the “Move in Comfort” campaign. TOPTEN KIDS rolled out a new functional-and-stylish COOL Air COTTON line and launched summer performance kidswear.
On the retail side, last month TOPTEN KIDS relocated and reopened its Starfield City Myeongji store in a space 3.3 times larger—66 pyeong (about 2,348 sq ft)—improving accessibility. TOPTEN KIDS now has a presence in all nine Starfield locations. In the same month, TOPTEN opened a Starfield Village Unjeong store in Paju’s Unjeong New Town, continuing its expansion into new residential hubs.
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