Paul & Joe Beauté—known for its romantic, Parisian-inspired aesthetic—is rolling out a limited-edition version of its best-selling Sun Powder UV Protecting Powder just as UV levels ramp up in May.
This release dresses the UV Protecting Powder in the brand’s signature whimsical charm and fresh, unique design language.
The compact features a rosy powder illustrated with founder Sophie Mechaly’s cats, Gypsy and Nounette, wandering through Place Vendôme, paired with a vivid green pouch that shows the square from above. Packaged together, the set feels like a chic, thoughtful gift for Mother’s Day or any special May occasion.
Formulated with SPF50+ PA++++, the powder delivers strong sun protection while a soft-focus effect gently blurs imperfections for a naturally even finish. Ultra-fine powder particles create a velvety matte texture that helps keep makeup looking fresh and intact throughout the day.
This Parisian-inspired limited edition will debut early on SSG.com on May 4, then roll out sequentially on Lotte ON, KakaoTalk Gifts, and the Naver Brand Store.
