By Kang Seung-yeon, Herald Economy — Shinsegae Casa’s lifestyle label JAJU unveiled a new loungewear line, PATINA by JAJU, on the 17th, aimed at stylish shoppers in their 20s and 30s.PATINA by JAJU builds on JAJU’s bestselling sleepwear, bringing the same quality and meticulous finish to loungewear. Fabrics, colors, and silhouettes were carefully chosen to match younger consumers’ tastes and lifestyles.
Standout pieces include the Sailing Cotton Pajama series, which evokes a yacht unfurling its sails; the Dive Lyocell short pajama set, beloved for its cool, breathable feel; and the Surf Seersucker short pajama set, prized for its lightweight, dry texture.
Through the 30th, the brand is hosting a pop-up at Igue Home Seongsu’s second store, featuring discounts of 20% on PATINA items and 15% on JAJU items. The collection is also available on JAJU’s official online store and at the 29CM online shop.
