Fashion brands are rolling out fresh strategies to boost customer satisfaction.
29CM (Twenty-Nine Centimeters) has introduced a new "Special" pinned menu that curates limited-edition and collaboration drops across fashion, lifestyle, food, and culture.
The idea behind the menu is simple: bring together release info for 29CM’s most talked-about exclusives—previously scattered across the site—so shoppers can discover them more easily. Customers can access the collection via the "Special" pin at the top of each category.
The pinned menu highlights 29CM’s handpicked limited-run items and exclusive brand collaborations. Standouts include "29 Limited Order," which releases rare pieces by lottery or first-come, first-served, and "29 Edition," a line created with creators and partner brands that’s sold only on 29CM.
Musinsa Standard proved its global chops with a successful Tokyo pop-up.
At the 2026 Musinsa Tokyo pop-up, held April 10–26, Musinsa Standard saw transaction volume jump roughly 170% compared with the previous month.
Musinsa leaned into insights about Japanese women’s tastes, showcasing pieces with refined details and an overall mood-driven aesthetic. Items featuring polka-dot patterns and relaxed silhouettes—like the polka-dot sheer long-sleeve tee and the polka-dot hobo crossbody—landed among the top sellers and helped drive revenue.
Making its offline debut in Japan at the pop-up, Musinsa Standard Beauty performed strongly across skin and body care categories—serums, lip essences, and hand creams—thanks to accessible price points and solid product performance. The response suggests the brand trust Musinsa built in fashion is translating naturally into beauty, reinforcing its position as a broader lifestyle label.
TaylorMade Apparel says it’s doubling down on experiential marketing to expand how customers interact with the brand.
At a recent event, the brand focused on turning its tagline—"For 100% Swing"—into tangible experiences. By framing its golfwear as performance gear rather than just style, and letting customers test it in real play, TaylorMade received positive feedback about fit and function.
The brand also connected directly with fans through a special talk by ambassador Coach Se-ri Pak at Hyundai Department Store Pangyo, reinforcing engagement through face-to-face interaction.
Hazzys partnered with traditional-lifestyle brand Ho-ho-dang to launch "K-Heritage Goods" that capture a distinctly Korean sensibility.
Globally, reinterpreting tradition has become a major trend. Hazzys is leaning into its Korean roots and translating that identity into a refined "K-premium" aesthetic geared for international audiences.
The collaboration reimagines traditional materials and motifs through a contemporary lifestyle lens, turning them into everyday goods. At the heart of the collection is Ho-ho-dang’s signature woven yangdan fabric—a traditional textile once reserved for top-tier garments and ceremonial robes, crafted by skilled artisans into a luxurious material.
