Men’s eyewear label Police just dropped a new campaign with Choo Sung‑hoon, and the market is buzzing all over again.
Since the campaign debuted, inquiries have surged across online marketplaces, department stores, and duty‑free shops. Demand is so strong that several models are already expected to sell out quickly.
The shoot puts Police’s core lineup in the spotlight, including its bestseller, the SPLT54K. Launched in 2025, the SPLT54K sold out almost immediately and continued to fly off shelves through three consecutive restocks—proof that it’s a market‑tested favorite.
Police also broadened the selection with signature silhouettes: masculine aviators, sport‑meets‑everyday goggles, and slim‑lined metal frames. The variety underscores the brand’s distinct aesthetic while giving shoppers real choices.
Choo Sung‑hoon brings his trademark, hard‑edged charisma to the shoot. A sleeker hairstyle, his intense expressions, and athletic build amplify Police’s brand identity and raise the campaign’s overall polish.
With a fan base that spans men in their 20s and 30s up through those in their 40s and 50s, Choo’s cross‑generational appeal adds persuasive weight—his image aligns seamlessly with Police’s rugged, masculine design DNA.
