Expanding touchpoints with customers in new towns around the Seoul metropolitan area
On March 30, global fashion brand UNIQLO announced it has opened the new Starfield Village Unjeong store and relaunched its remodeled Starfield Hanam location.
UNIQLO says the moves are designed to strengthen its connection with shoppers living in new towns across the Seoul metro area.
The UNIQLO Starfield Village Unjeong store is the largest fashion-brand space in the mall, covering 317 pyeong (1,047 m², roughly 11,270 sq ft). An open storefront about 36 meters (≈118 ft) wide creates an airy, welcoming atmosphere.
All product categories—women's, men's, and kids & baby—are presented under one roof for easy browsing. With seven checkout counters and 12 fitting rooms, the store aims to keep shopping smooth even during peak times.
Set to open on April 3, the UNIQLO Starfield Hanam store returns after a remodel nearly a decade after its 2016 debut. Renovation work that began in January expanded the space from 249 pyeong (823 m², about 8,860 sq ft) to 335 pyeong (1,107 m², about 11,920 sq ft).
The overhaul also focused on customer convenience: fitting rooms increased from seven to 18, and checkout lanes—including self-checkout—were expanded from six to 12 to ease congestion during busy periods.
UNIQLO added an LED cube signage featuring its logo to energize the storefront, and large digital screens on exterior columns now showcase product details and fashion content more vividly.
With the larger footprint, the brand plans to beef up its kids & baby lineup, making it easier for families to shop together.
Ahead of the store openings, UNIQLO staff engaged in community service activities to support the local neighborhood.
On Feb. 26, employees from UNIQLO Starfield Village Unjeong volunteered at the Unjeong Comprehensive Social Welfare Center in Paju, serving meals to 300 seniors. Employees from UNIQLO Starfield Hanam visited the Hanam Disabled Welfare Center on Feb. 12 and March 12 to assist rehabilitation exercise programs for adults with brain injuries and developmental disabilities.
To celebrate the openings of Starfield Village Unjeong and Starfield Hanam, UNIQLO will run a four-day opening promotion with special prices on selected items. Customers who spend 100,000 KRW (about $75) or more in-store will receive a UNIQLO picnic mat, available daily on a first-come, first-served basis while supplies last.
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