Yanolja 3.0: Revolutionizing Travel in the AI Era - What You Need to Know

By Son Seul-gi, Digital Today — Global travel-tech company Yanolja announced on March 10 that it officially unveiled its new growth vision, \"Yanolja 3.0,\" to celebrate its 21st anniversary.

Yanolja 3.0 is the company's vision to lead an AI-era shift in travel, anchored by three core values: genuine customer focus, tech-driven leadership, and a \"One Team\" work culture. It's the firm's third major leap—following Yanolja 1.0, which laid the foundation after its 2005 launch, and Yanolja 2.0, which fueled explosive growth during the mobile transition.

Last December, Yanolja reshuffled its leadership and established a three-division structure. Choi Chan-seok now leads Corporate (strategy and management); Lee Jun-young heads Enterprise Solutions; and Lee Cheol-woong oversees the Consumer Platform.

Soojin Lee, the company's CEO, said, \"AI is reshaping industry standards far more powerfully and rapidly than the mobile transition ever did. Our goal is to make the travel people dream about around the world ten times easier and more convenient than it is today.\"