Unmissable Deals: Lotte's Half-Price Beef Festival in Busan!

Daniel Kim | 2026.03.27

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- [Retail News] Lotte Department Store Busan flagship drops 'Half-Price Hanwoo' Meat Fair… Shinsegae Centum City debuts buzzy pudding and bakery spots
  From March 27 through April 2, Lotte Department Store\'s Busan flagship will take over the B2 Food Avenue with a Meat Fair, serving up premium cuts at wallet-friendly prices. (Photo courtesy of Lotte Department Store)
  From March 27 through April 2, Lotte Department Store's Busan flagship will take over the B2 Food Avenue with a Meat Fair, serving up premium cuts at wallet-friendly prices. (Photo courtesy of Lotte Department Store)

In Busan, major department stores are tempting shoppers with bold discounts and buzzy dessert launches—perfect for savvy wallets during high inflation.

◇ Lotte Department Store Busan flagship kicks off a can’t-miss 'Meat Fair'

From March 27 through April 2, Lotte Department Store's Busan flagship will host a Meat Fair on the B2 Food Avenue, showcasing high-quality meats at attractive prices.

Premium hanwoo labels such as Hoengseong Hanwoo from Gangwon Province and Gyeongnam Hanwoojie are participating, offering discounts of up to 40%. During the opening weekend (March 27–29), 1++ hanwoo sirloin will be offered at a special price of about 12,000 KRW per 100g (3.53 oz) — roughly $9.00 USD. Jirisan black pork, dak-galbi and other meat selections will also be available at reduced prices.

There are plenty of perks and activities, too. Shoppers who spend 30,000 KRW (22.50 USD) or more will get a guaranteed-prize scratch-off, and purchases over 200,000 KRW (150.00 USD) qualify for gift certificates. On B1, 'Lotte Wine Week' will showcase about 80 wines ideally paired with meat, and a 'Moving Brewery' pop-up will offer roughly 100 craft beers, creating a full-on gourmet experience.

  The \'PuniPuni\' counter in the basement food hall at Shinsegae Department Store Centum City. (Photo courtesy of Shinsegae Department Store Centum City)
  The 'PuniPuni' counter in the basement food hall at Shinsegae Department Store Centum City. (Photo courtesy of Shinsegae Department Store Centum City)

◇ Shinsegae Centum City adds trending pudding 'PuniPuni' and bakery 'Ekinomae'

Shinsegae Centum City has added dessert and bakery brands that are trending on social media to its B1 food hall.

First up is handcrafted pudding brand PuniPuni, celebrated for its pillowy, silky texture. It offers six pudding flavors — custard, chestnut, matcha and more — each priced at 5,500 KRW (≈ $4.13 USD), plus a chewy pudding mochi for 7,000 KRW (≈ $5.25 USD), drawing dessert lovers in droves.

  The \'Ekinomae\' shop in the basement food hall at Shinsegae Department Store Centum City. (Photo courtesy of Shinsegae Department Store Centum City)
  The 'Ekinomae' shop in the basement food hall at Shinsegae Department Store Centum City. (Photo courtesy of Shinsegae Department Store Centum City)

Joining it is the well-known bakery Ekinomae, which bills itself as "legendary bread that tastes even better than local." Ekinomae serves about 20 inventive breads, including its signature yakisoba bread (4,800 KRW, ≈ $3.60 USD), sweet melon cream bread (4,600 KRW, ≈ $3.45 USD) and a deeply flavorful Nagasaki roll (24,000 KRW, ≈ $18.00 USD).

Busan—Reporter Do Nam-seon aegookja@viva100.com

Daniel Kim

Daniel Kim

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