[RealFood=Reporter Kim Jin] Lotte Hotel & Resorts announced it will run a special-price promotion, the Kimchi Golden Hour Festa 2026, from April 23 through April 25.The Kimchi Golden Hour Festa is a limited, twice-yearly event that runs for three days each time, timed to the Haenam cabbage season — which starts in November and runs through late April. Lotte will offer its entire kimchi lineup at 30% off regular prices.
The sale is exclusive to the hotel’s official online store, Lotte Hotel e-SHOP. Any Lotte Hotel Rewards member can take part.
Haenam winter cabbage, the go-to variety for kimchi, is typically harvested between mid-November and early December. It grows in rich loess soil, which boosts its mineral content, and sea breezes help produce firm, crunchy heads.
Lotte Hotel makes its kimchi using gochugaru (Korean red chili powder) made from nutrient-rich peppers grown in fields the hotel manages. The recipe includes top-grade salted anchovy, salted yellow corvina (hwangseok-eo-jeot), and fresh shrimp to deliver deep umami. No artificial sweeteners are used; instead, natural ingredients like tomato, hydrangea leaf tea, pear, and plum enhance sweetness and flavor.
A Lotte Hotel & Resorts spokesperson said, \"We hope more customers will experience Lotte Hotel's kimchi made from seasonal Haenam cabbage.\"
