[Sports Seoul | Reporter Seon-woo Jo] Actor Park Bo-gum is suggesting a simple daily health routine to help you feel more energized every day.
Park Bo-gum, who appears as a KGC model, headlines Everytime’s new ad campaign built around the idea of “energy that gets stronger the more you stack it.” The campaign shows easy, everyday moments where a little routine can deliver a noticeably higher level of energy.
The campaign includes three spots — “Office Worker,” “Baseball Cheering,” and a “Compilation.” In each scene, Park arrives just when energy dips, casually takes an Everytime stick, and cleverly brings the product’s point to life.
Rather than a one-off jolt, the ads position Everytime as a daily habit that helps build lasting energy. Drawing on red ginseng’s scientifically supported benefits, the campaign frames a routine that clears fatigue and refills energy — all with Park Bo-gum as the friendly guide.
Since its 2012 launch, Everytime has recorded cumulative sales of KRW 2 trillion (approximately $1.5 billion) and exported more than 7 million units to 22 countries, making it one of CheongKwanJang’s best-sellers. It’s available in multiple formats — sticks, ampoules, and film packs — and in Original, Soft, and Flavored varieties, so you can choose the form and flavor that fit the time, place, and occasion.
To celebrate the ad release and Family Month, KGC is offering at least 10% off Everytime products through the 16th of next month at CheongKwanJang franchise stores, department stores, JungMall, the Naver Store, and KakaoTalk Gift. On the 9th of next month, KGC will host an Everytime Match Day at Lotte Giants’ Sajik Stadium, handing out products to all attendees and running related events.
A KGC spokesperson said, “We made this new ad with Park Bo-gum to communicate Everytime’s value as energy that builds over time, distinct from energy that quickly fades. We hope people make special spring memories with CheongKwanJang Everytime.”
Meanwhile, Everytime ran an interactive booth at the 2026 Seoul Spring Festival at Yeouido Hangang Park from March 24–26, where a riding game drew strong visitor participation. blessoo@sportsseoul.com
