Protein brand Cruntin just proved it's one to watch — Olive Young named it a "Rising Brand" on Feb. 25.
Olive Young's "Rising Brand" label recognizes brands that pair strong category growth with standout consumer response. In a short time, Cruntin has delivered eye-catching sales and high repurchase rates, quickly boosting its profile.
Cruntin has carved out a fresh take on the protein shake market and expanded rapidly. Its flagship shake contains 25% crunch balls, giving it a satisfyingly crisp texture. Just add water and you get rich flavor and lasting satiety — up to 21 g (0.74 oz) of protein per serving — making it an easy, filling meal replacement.
The brand's protein bar has also pioneered the "crispy protein bar" category: it’s packed with 32% crunch balls and formulated with zero grams of sugar. With 13 g (0.46 oz) of protein, it bridges the gap between snack and meal, giving consumers more choices.
A Cruntin spokesperson said, "This recognition is more than a retail milestone — it shows that consumers appreciate Cruntin's flavor and distinctive texture. We'll keep introducing products that satisfy both taste and mouthfeel, so Cruntin becomes an easy, joyful choice in everyday life."
