[Inews24 Reporter Lee Yong-min] On the 10th, Chungbuk Nonghyup, led by General Headquarters Director Lee Yong-seon, officially opened the 2026 Chungbuk Nonghyup Agricultural and Livestock Direct-Trade Friday Market at the Chungbuk Nonghyup headquarters plaza.
Among those attending were Yong Mi-sook, Director of Agricultural Policy for Chungbuk Province; Lee Yong-seon, General Headquarters Director of Chungbuk Nonghyup; Lee Bong-ju, head of Nonghyup Bank’s Chungbuk branch; Kim Young-jun, chair of the Chungbuk Nonghyup labor union; along with other executives and staff.
![Guests applaud during the opening ceremony of the Chungbuk Nonghyup agricultural and livestock direct-trade Friday market on the 10th. [Photo=Reporter Lee Yong-min]](https://contents-cdn.viewus.co.kr/image/2026/04/CP-2023-0087/image-2c1cb7f3-d7a7-4a3d-86f0-30cf259dd172.jpeg)
First launched in 1992, the Chungbuk Nonghyup Friday Market celebrates its 35th year this season and has grown into a beloved local-food destination that connects regional farms directly with consumers.
From April through November (excluding public holidays), the market opens every Friday in the Chungbuk Nonghyup headquarters parking lot in Seonghwa-dong, Seowon-gu, Cheongju, where shoppers can pick up fresh, local farm and livestock products at budget-friendly prices.
This year’s market was officially welcomed with a ceremonial cutting of a rice tteok cake, symbolically kicking off the season. The event emphasized sharing healthy, carefully grown produce with consumers and creating a true win-win for farmers and the community.
Lee Yong-seon, general headquarters director of Chungbuk Nonghyup, said, "The Friday Market is more than a direct-sales venue—it’s a place where farmers and consumers meet heart to heart. Through the Nongshim Cheonshim movement, we will share the important value of agriculture and continue to grow alongside our local communities."
