True Religion—the cult-fave premium denim label—is turning up the heat on its expansion in South Korea.
The rollout kicked off with a Times Square pop-up on the 14th and continues with openings at Starfield COEX on the 21st and Starfield Suwon on the 28th, sharpening the brand’s local footprint.
True Religion will soft-open the Starfield COEX location on the 21st to give shoppers an early sneak peek, then stage a grand opening at the end of April for a fuller, more polished shopping experience.
With these new stores, the brand aims to deepen its loyal premium-denim following while courting a broader audience. Since Starfield COEX and Suwon are trend-forward hubs of Korea’s fashion scene, True Religion plans to showcase its identity through immersive, on-brand retail spaces that amplify its value.
Shoppers can expect the label’s signature premium denim alongside a curated selection of apparel and accessories. Special promotions and events will also launch in time for the grand opening.
