[MyDaily = Reporter Chun Ju-young] German pen maker LAMY has unveiled its 2026 Safari Special Edition lineup.
The two new shades—neon pink and neon yellow—translate vivid, screen-bright colors into analog pens. With their high-saturation, fluorescent tones, the collection is aimed not only at existing pen enthusiasts but also at style-conscious young people who value bold visual expression.
To mark the launch, LAMY is opening an in-person pop-up. Running through the 28th on the 2nd floor of Jamsil Lotte World Mall, the space brings the edition’s neon theme to life. Visitors can test the new pens in the neon-styled exhibition area and make purchases on site.
All through May, a special weekend program (Fri–Sun, 2 p.m.–6 p.m.) will be available. A professional calligrapher will be on hand to write personalized thank-you messages with LAMY pens at visitors’ requests. No reservation is necessary, so guests can drop in—perfect for anyone prepping gifts for Teacher’s Day or Parents’ Day.
A LAMY spokesperson said, “The annual limited-run Safari editions have moved beyond mere tools to become collectible lifestyle pieces. We hope this neon series reimagines the joy of analog writing.”
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