Kodak Apparel, the lifestyle outdoor label from Highlight Brands, is dropping a limited-edition collection in collaboration with Pop Mart’s character Hirono.
Hirono is a boy character that captures emotional ambivalence and stands as one of Pop Mart’s flagship IPs with a global following. In Korea, demand for Hirono merchandise surged after K-pop artists were spotted wearing it.
For this collaboration, Kodak Apparel set out to evolve Hirono from a collectible figure into everyday wearable fashion. They fused Kodak’s film-inspired aesthetic with Hirono’s universe to build a styling-forward product line.
The collection’s concept is “Hirono’s darkroom.” Drawing on Kodak’s film culture, the darkroom backdrop blends Hirono graphics with archival elements to define the collaboration’s identity.
The lineup totals 13 pieces, including seven short-sleeve T-shirts plus hats, pouches, tote bags, and key rings. The collection leans on Kodak’s signature yellows and reds, vintage washes, and stripe details.
Beginning on the 24th, Kodak Apparel will host an exhibition space and a photo zone at its Kodak corner shop in Seongsu-dong, Seoul. The collaboration drops on the 24th and will be available in limited quantities through the brand’s official online store and select brick-and-mortar locations.
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