Global sportswear brand Lululemon has tapped Lewis Hamilton—Formula One's seven-time world champion and the sport's most decorated driver—as its new ambassador.
Lululemon will outfit Hamilton with high-performance gear to support his training, recovery, and everyday life. The brand also plans to collaborate with him on design innovation and global social-impact initiatives.
Hamilton is a legendary F1 driver who holds the records for the most Grand Prix wins, podiums, and pole positions, and who has claimed seven world championships. Off the track, his bold fashion sense has made him a bona fide style icon and an influencer in the design world.
He’s also committed to advancing diversity, equity, and inclusion across motorsports and beyond, and he’s taken a leading role in global social-justice efforts.
As a Lululemon ambassador, Hamilton will work closely with the brand’s research, design, and development teams—contributing to product development and offering insights for both athletic and lifestyle collections.
Lululemon’s social-impact arm will continue partnering with Hamilton’s global charity, Mission 44, adding movement and mental-health programs to initiatives that support education, employment, and personal development.
Hamilton will also star in Lululemon’s global campaign "No Holding Back," which spotlights the relentless physical and mental training required to become a champion. The campaign will debut Lululemon’s flagship "Metal Vent Tech" collection along with its latest men’s training wear.
Photo: Lululemon
