LF(093050)’s casual brand HAZZYS announced on the 3rd that it will roll out a kids lineup for the 25FW season, officially kicking off its move to become a family-focused brand.
The debut kids collection distills the design direction and vibe of HAZZYS’s adult lines into a family-look concept so everyone—from parents to little ones—can coordinate. The 25FW offering comprises roughly 20 pieces, including jackets, sweaters, shirts, and pants.
The kids range mirrors the premium, contemporary-casual aesthetic HAZZYS has built in its adult line, from material choices to the brand’s signature elevated mood. That continuity reinforces a seamless brand experience across ages and delivers polished styling options for family shoppers.
HAZZYS will offer the collection through its online channels—LF Mall and hazzys.com—and at key brick-and-mortar locations: the HAZZYS Myeong-dong flagship Space H, Raum East, and family-focused stores such as The Hyundai Seoul, TimeVillas Suwon, Starfield Goyang, Times Square Yeongdeungpo, and Starfield Anseong.
This FW season, HAZZYS made lightweight outerwear and HYBE–led product lines central to its strategy to adapt to the seasonally blurred effects of climate change. That approach carries into the kids lineup, with kids’ padded jackets and goose-down pieces positioned as winter staples so adults and children can achieve a cohesive family look.
Since the season began, style-minded parents in their 40s who favor premium casuals have responded positively, driving strong sales of heavier and quilted jackets. More customers are buying adult and kids items together, and family-unit, fandom-style purchasing is gaining momentum.
Beginning with the 2026 SS season, HAZZYS plans to build more refined, season-by-season kids collections and to strengthen its family-brand strategy by expanding accessories and connecting more directly to lifestyle offerings.
A HAZZYS spokesperson said, \"By extending the brand’s signature premium contemporary-casual sensibility from the adult line into kids, families can achieve a more consistent HAZZYS look when they dress together. Amid the growth of the global premium kids market, HAZZYS will stay agile to market changes and grow flexibly as a global family brand.\"
