▲A peek at the 7th-floor men's hall at Shinsegae Department Store's Gangnam branch, reopening after a refresh on the 29th. Photo: Shinsegae Department Store
Shinsegae Department Store is getting a style reboot — again — with refreshed fashion spaces at its Gangnam branch and the Myeongdong flagship.
On the 28th, Shinsegae announced it will unveil partial renovations to the Gangnam annex’s 7th-floor men's specialty hall and the flagship’s The Estate 4th-floor women's contemporary fashion hall on the 29th. Both updates are designed to elevate the shopping experience and bring in brands that reflect customers’ sensibilities and current trends.
At the Gangnam annex’s 7th floor, an island-style layout centered around the escalator now houses domestic designer labels popular with younger men, such as Ourselfs and Roughside.
The space will also feature pop-ups from utility-forward brands like Nanamica and premium sports label Bon2Win. Existing brand areas have been refreshed with modern interiors to improve accessibility and comfort.
At the flagship’s The Estate on the 4th floor, the women's contemporary fashion hall rolled out Zone 1 in April and Zone 2 in June, and now completes the overhaul with the final zone.
The floor brings together a curated mix of domestic and international favorites for female shoppers, from Danish label GANNI to Ink’s first standalone store in the Seoul metropolitan area.
The entire floor has been redesigned to feel bright and cozy, with updated interiors for boutiques including Maison Kitsuné, Enfold, Comme des Garçons Pocket, Vivienne Westwood, Time, Mine, and Kuho.
Seon Hyun-woo, Shinsegae Department Store’s head of fashion, said, “Gangnam and our flagship have been transformed through trend-driven brand additions and refreshed interiors. We will continue to strengthen our unique brand lineup to give customers fresh shopping experiences and remain an irreplaceable offline destination.”
Jo Hani, Reporter inahohc@ekn.kr
