The brand unveiled its first-ever fragrance line alongside the pop-up.
Author: Kang Won-seok
Keywords: THEBAAT, The Baat, Komorebi pop-up, Seongsu pop-up store, contemporary fashion, emerging brands, Seongsu-dong pop-up
Discover THEBAAT: The New Fragrance Line from Korea's Hottest Contemporary Brand
Kang Won-seok | 2026.05.09
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