Hansung FI’s premium performance golfwear label, TaylorMade Apparel, announced on the 18th that it will launch new pieces from the 2025 Fall/Winter (FW) XCELER collection.
Earlier this year, TaylorMade Apparel introduced the XCELER line to boost on-course performance with innovative technical features, and it has continued to roll out items that embody the brand’s identity.
For 2025 FW, XCELER is anchored by the slogan “For 100% of your swing,” and the collection uses thoughtful cuts and fabrics that support optimal swing mobility. The lineup keeps a relaxed silhouette while upgrading stretch, wind resistance, and heat-retention properties. Hidden quilting on padded styles adds a premium touch, and a refined palette—black and white with sand beige and gray accents—keeps the overall vibe sleek and contemporary.
The season’s standout windbreaker jumper employs a three-dimensional pattern to maximize shoulder-blade range of motion, and soft, breathable fabric ensures a comfortable fit.
The Men’s Texture Jumper pairs clean lines and neutral tones with a distinctive surface texture to create a subtle focal point.
The Women’s XCELER Knit features a minimalist, polished silhouette and uses XCELER’s signature Strong Blue so the performance story starts with the design itself.
TaylorMade Apparel also marked the launch with a campaign video released on its official YouTube channel.
Produced under the theme “Every shot, every moment, for 100% of your swing,” the film captures the little frustrations golfers face on a fall course—landing in a divot, getting stuck in the rough, or finding yourself in a bunker—and shows that XCELER still lets you swing comfortably and confidently. The spot is styled with a lyrical, autumnal mood.
The brand is also running a comment giveaway. Through the 25th, viewers who subscribe to the YouTube channel, like the post, and leave a comment with their impression and an email address will be entered to win one of 20 TaylorMade Apparel ball-and-marker sets.
A TaylorMade Apparel spokesperson said, “We hope golfers feel improved performance on fall and winter rounds while wearing our XCELER line. We’ll continue releasing XCELER products to meet the needs of a diverse range of golfers.”
Reporter Kyungmin Lee kmlee@etnews.com
