Discover Loro Piana's Icon Collection: Exclusive 100th Anniversary Popup in Gangnam

Daniel Kim | 2025.02.23

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Shinsegae Department Store announced on the 23rd that Italian high-end lifestyle brand Loro Piana is hosting an exclusive 100th-anniversary pop-up at The Stage in its Gangnam store, running from the 20th through the 3rd of next month. Founded in 1924, Loro Piana has become synonymous with quiet luxury—favoring understated design over visible logos and using the finest fabrics in refined, monochrome palettes. The pop-up marks the South Korean debut of the brand's 2025 spring/summer "Icon" collection. Photo courtesy of Shinsegae Department Store.

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