On the 25th, K-sneaker label Seven Eight Under revealed it’s launching its first global pop-up at Harvey Nichols in Hong Kong.
At the pop-up, the brand is debuting the Monster Sneakers collection, the M-3—available in vintage pink, off-white, and ash black. Made from premium Japanese canvas and embroidered with irregular monster graphics, the M-3 offers a textured, sculptural look. It also includes a detachable arrow-shaped charm that clips onto the midsole for a standout finishing touch.
The pop-up will feature a curated exhibition of collaborative artists’ work, limited-edition releases, and a showcase of the brand’s history. The products will also be unveiled at Seven Eight Under’s GGLS store in Sinsa-dong, Seoul.
A Seven Eight Under representative said, “This pop-up came together after a love call from Harvey Nichols Hong Kong, one of the U.K.’s top three department stores, and we see it as a meaningful first step into overseas markets. We aim to offer the public a new experience that blends art and fashion—not just sneakers.”
Reporter Min Kyung-ha maxkh@etnews.com
