[MyDaily = Reporter Kwak Myung-dong] Kim Sun-tae, known as \"Chungju Man,\" has seen his personal YouTube channel surge to 1.37 million subscribers. A document titled \"Kim Sun-tae Channel Brief\" recently surfaced online, underscoring the heightened buzz around him.
On the 9th, the document titled \"Kim Sun-tae Channel Brief\" quickly spread across social media and various online communities.
The material analyzed the channel around three pillars: buzzworthiness, promotional reach, and a strong fandom.
It highlighted short, clear messages, rapid pacing, and striking impact, noting how a familiar, approachable image narrows the psychological distance with viewers. The brief also emphasized that Kim's hands-on production—from planning through editing—ensures consistent quality and polish.
Notably, the leaked collaboration rate card listed fees such as ▲ branded and highlight shorts: ₩100 million (≈ US$67,000) ▲ branded content: ₩80 million (≈ US$53,600) ▲ sole shorts content: ₩50 million (≈ US$33,500) ▲ simple product placement (PPL): ₩30 million (≈ US$20,100).
However, it has not been verified whether the document was actually produced by Kim's team. Netizens reacted that it looked hastily AI-generated or more likely created by an advertising agency than by Kim himself.
Others countered that, given Chungju Man's stature, the rates are plausible; for a major brand, paying around ₩100 million (≈ US$67,000) could be a justified expense.
Meanwhile, Kim said he plans to experiment with a variety of promotional projects. He intends to launch a promotion-focused channel that will highlight people, products, institutions, and public-interest content without restriction.
It remains to be seen what kinds of content Kim will introduce next—and whether he can generate a reaction that eclipses his \"Chungju Man\" era.
