Simmons‘ 2026 Campaign: Why ’Life is Comfort' Matters More Than Ever

Jeong So-hee | 2026.05.08

[iNews24 reporter Jeong So-hee] Simmons, the sleep-focused brand, launched its 2026 brand campaign along Dosan-daero in Seoul's Gangnam district. On the 6th, the brand's new video, \"LIFE IS COMFORT,\" played on screens between the area's high-rise buildings.

With uncertainty now part of everyday life, the campaign urges people to protect a steady, unshakable way of living that remains resilient in any circumstance.

Simmons, the sleep-focused brand, launched its 2026 brand campaign along Dosan-daero in Seoul's Gangnam district. On the 6th, the brand's new video, \"LIFE IS COMFORT,\" played on screens between the area's high-rise buildings. [Photo by Jeong So-hee]
Jeong So-hee

Jeong So-hee

Simmons Launches 2026 'Life is Comfort' Campaign: What This Means for Your SleepSimmons' 2026 Campaign: Why 'Life is Comfort' Matters More Than Ever