Global eyewear icon Ray-Ban announced on April 9 that it has named Jennie (JENNIE) as the global ambassador for both Ray-Ban and Ray-Ban Meta (Ray-Ban Meta). The move comes as eyewear increasingly fuses cutting-edge technology with fashion. With Jennie at the center, Ray-Ban is launching an integrated campaign that honors the brand’s heritage while spotlighting forward-looking tech-driven design, aiming to strengthen its connection with younger consumers.
Jennie, a member of global phenomenon BLACKPINK, is a singer, rapper, songwriter and actress—and is widely regarded as one of the most influential cultural icons of her generation. Her singular talent and forward-thinking sense of style have made her a fashion reference point around the world. Ray-Ban said Jennie’s fearless self-expression and innovative image are a natural fit with the brand’s DNA, which led to her selection as global ambassador.
Jennie explained that the collaboration aligns with Ray-Ban’s values of confident, comfortable, and natural self-expression. She described Ray-Ban as a brand with a simple but expressive energy that blends into everyday life. Jennie added that she gravitates toward pieces she can wear daily—items that become part of her mood—and that this partnership fits that preference perfectly.
The campaign is notable for bringing Ray-Ban and Ray-Ban Meta together under one unified creative vision. It channels Jennie’s bold aesthetic, expressive presence and fearless confidence, presenting a brand world where classic style and cutting-edge innovation coexist.
Built on a bold yet minimalist mood, the Ray-Ban campaign adds a red accent inspired by Jennie Ruby Jane to create a striking impression. In contrast, the Ray-Ban Meta campaign leans on soft blue tones to convey the harmony between editorial fashion and next‑generation technology. The Ray-Ban Meta Blazer Jennie wears launched globally on April 14 and will arrive in Korea soon. This new slim optical frame reduces temple height and thickness for lighter, more comfortable long‑wear; flexible temple tips and interchangeable nose pads help it sit naturally across a variety of face shapes.
In recent years, the global fashion and eyewear industries have pursued fresh growth through collaborations with tech companies. The rise of the metaverse and smart wearable tech has opened new doors for eyewear brands. Ray-Ban’s decision to present both traditional eyewear and a smart eyewear line together with Jennie appears to be a strategic response to these shifts, aimed at boosting influence among younger consumers and signaling a commitment to both technical innovation and fashion leadership beyond mere product sales.
With this ambassador announcement and campaign, Ray-Ban is communicating its forward-facing vision to consumers. Among the styles Jennie wears in the campaign, the Ray-Ban DADDY‑O RB2016 601/31 channels distinct 1990s energy. Its rounded-square crystal lenses and classic metal signature details create a sporty yet refined retro silhouette.
The Ray-Ban Alix RB3781 003/80 ramps up presence with a full-lens shield that wraps the face, emphasizing a Y2K urban vibe. Slim metal temples and a streamlined silhouette make it a standout centerpiece for any look.
The Ray-Ban RB3774D 001/9A, part of the Asian Design Collection, draws on vintage-inspired metal framing. With flat lenses, bold temples and a low-bridge fit, it offers a comfortable, retro-leaning look.
The Ray-Ban RX3774VD 2993 is another vintage‑mood metal optical frame from the Asian Design Collection. It uses a low‑bridge fit for added comfort and features bold temples and an edgy frame shape for strong visual impact.
The Ray-Ban RX5449D 8464 is a women’s acetate cat‑eye that blends retro‑glam sensibility with modern edge. Included in the Asian Design Collection, it features a low‑bridge fit and signature rivet details for a lively, memorable silhouette.
The Drea RB3783 003/81 pairs a delicate metal cat‑eye silhouette with bio‑based nylon lenses, subtly channeling vintage charm. As part of the Pulse collection, this frame adds a relaxed retro‑chic mood to the curated styles Jennie selected.
Ray-Ban and Ray-Ban Meta products are currently available at authorized retailers, including optical shops, department stores and duty‑free outlets.
