On the 10th, CJ Olive Young (340460) announced the Olive Young Festa World Tour, taking its signature festival onto the global stage.
First up is Olive Young Festa Japan 2026, which will take place in May at KCON JAPAN 2026 held at Makuhari Messe in Chiba Prefecture. In August, the tour will continue with Olive Young Festa LA 2026 in Los Angeles.
The festival keeps its interactive, hands-on vibe but expands into a world tour designed for immersive K-beauty experiences. Attendees can expect brand stories, hands-on product demos, and curated networking spaces where local influencers and industry insiders can connect — all aimed at growing the K-beauty ecosystem and supporting brands' overseas expansion.
The LA event will feature a massive showcase with hundreds of participating brands. Through this world tour, Olive Young intends to cement K-beauty brands in local consumers' minds and strengthen its role as a global ambassador for K-beauty culture.
An Olive Young spokesperson said the company is expanding worldwide this year to showcase the essence of K-beauty and drive global growth.
