[The Public — Reporter Yujeong Lee] LF said on April 24 that Teton Bros., the global high-end outdoor brand it represents in South Korea, has unveiled its 26SS "Hybrid Running" lineup.
The company opened a pop-up at Kasina Dosan to let visitors experience the collection in person. The pop-up runs from April 24 through May 5.
The activation centers on a "hybrid running" concept that bridges urban streets and natural trails. The space was designed to reflect a city-running lifestyle.
Key pieces include Teton Bros.' 26SS lightweight running windbreaker, the Airlight Windbreaker, ultra-light fully waterproof pants, shorts with built-in leggings, running caps and other performance garments engineered for both city and trail environments.
A Teton Bros. representative said the 26SS collection strikes a balance between function and design for runners who move between city and nature. The brand plans to broaden its running sensibility with a hybrid lineup suited to diverse environments, and the pop-up aims to convey not only the products but also the brand's running ethos and community experience.
The pop-up will also present key 26SS running items, including a collaborative collection between Teton Bros. and London-based hi-tech running brand CIMORO.
LF has lined up interactive events for visitors. Customers who purchase Teton Bros. items at the pop-up will receive a bandana,
and those who photograph the space and post it on Instagram will receive an additional bandana. Three people will receive Zero G jackets.
On the pop-up's opening day, April 24, LF will host a "CCC Night Run" with Kasina's Cross Culture Community (CCC). Organized to celebrate the Teton Bros. pop-up at Kasina Dosan, the event was planned in collaboration with trail running crew Privatetrail. The roughly 6 km (about 3.7 miles) route runs from Kasina Dosan to Seoul Forest. After the run, participants will be treated to an after-party with beer, pizza and a DJ performance.
