Lifestyle brand JAJU has launched a new loungewear label, Patina by Jaju, aimed at customers in their 20s and 30s.
Patina by Jaju translates the quality and finish of JAJU’s long-standing sleepwear into a dedicated loungewear line. From fabric choices to color and silhouette, the collection is carefully designed to reflect the tastes and lifestyles of younger consumers, delivering both comfort and style.
Standout pieces include the Sailing Cotton Pajama series, which evokes a yacht unfurling its sails (5-bu, ₩65,000 (approximately $48.75); 10-bu, ₩69,000 (approximately $51.75)); the cool-feeling Dive Lyocell 5-bu Pajama Set (three styles, ₩65,000 (approximately $48.75)); and the lightweight, dry-touch Surf Seersucker 4-bu Pajama Set (four styles, ₩65,000 (approximately $48.75)).
Through April 30, JAJU is operating a pop-up at Igu Home Seongsu’s second location, offering promotions such as 20% off Patina items and 15% off JAJU goods. The collection is also available on JAJU’s official online store and the 29CM marketplace.
