Hyungji's women's label Crocodile Lady marks its 30th anniversary with a denim-forward capsule collection called “Cheongchun Era.”
The name “Cheongchun Era” is a playful double meaning: “cheong” (靑) evokes youth and denim’s iconic blue, while “chun” (春) hints at spring. The capsule centers on denim with about 30 pieces, promising “the same feeling, price and class from 30 years ago.”
Designed to marry denim’s effortless, casual energy with everyday wearability, the collection focuses on comfort and versatility. Standouts include a light-wash denim jacket with hooded detailing, cropped denim pants optimized for movement, a short-sleeve denim jacket with button accents, and relaxed-fit denim trousers.
Crocodile Lady will feature select Cheongchun Era items with dedicated tags and run anniversary promotions like “That Price, That Look” to stir nostalgia for its early days. The brand is also launching a 30th-anniversary canvas bag in collaboration with Hyungji Esquire, and every bag purchase will come with a complimentary keyring.
Beginning with “Cheongchun Era,” the brand will continue a monthly series of themed campaigns—“Fragrance Era” in April, “Gratitude Era” in May, and “Cooling Era” in June—to deepen the anniversary celebration and deliver special perks to customers.
