Hyundai Card has introduced a slate of cultural programs—spanning exhibitions, dining, music and visual art—to broaden members' lifestyle offerings. From photography shows to bespoke brunch menus, craft cocktails and contemporary art, the company is widening everyday cultural touchpoints and sharpening its identity as a culture brand.
On May 8, Hyundai Card said Hyundai Card Storage will open the photo exhibition Our [Moving] Images on May 9. The show brings together singer-actress Kim Do-yeon, advertising director Ray Yi, Hyundai Card Vice Chairman Jeong Tae-young and photographer Ahn Joo-young. Each of the four artists, working in different fields, presents work that explores everyday moments and sculptural beauty through a personal lens.
At Hyundai Card's brandy bar Red11, the company has launched a Bespoke Cocktail menu that lets guests choose seasonal fruits and spices to build a custom drink. Bartenders then craft each cocktail to match individual tastes, reinforcing a personalized customer experience.
Hyundai Card's Cooking Library Deli has rolled out brunch menus inspired by London, Paris and New York. On the terrace, visitors can enjoy French toast, an English breakfast, all-day quiche and shakshuka with bread—dishes adapted from recipes in the Cooking Library's collection.
At its headquarters, Hyundai Card will screen Peggy Weil: Core Memory simultaneously with the Museum of Modern Art (MoMA) in New York. Weil's film captures Greenland's glaciers and California's geological layers, conveying nature's sense of time and stratification.
The Hyundai Card Art Library will screen the documentary Marcel Duchamp: Art Of The Possible, which examines the life and ideas of Marcel Duchamp. Through interviews with international artists and experts—including Jeff Koons and Michel Gondry—the film traces Duchamp's lasting impact on contemporary art.
At the Hyundai Card Music Library, the company will spotlight Southeast Asian music across pop, hip-hop, R&B and electronic genres. Using Rolling Stone's archives, it will also release content about global artists who have collaborated with or been influenced by musicians from Southeast Asia.
