K-beauty solidifies global design leadership
Proves value in user convenience and sustainability
Amorepacific announced on April 2 that it snagged five top prizes at the iF Design Award 2026, one of the design world's three most prestigious competitions.
The company earned three wins in packaging design and two in branding & communication, reaffirming its global design edge as a leading K‑beauty brand.
In packaging, the high-end line stood out for practical innovation. The Sulwhasoo Jinseol Infusion Treatment pairs a refill system timed to a four-week skin cycle with a 90-degree rotating pump for intuitive, hygienic use. The Sulwhasoo Jinseol Neck Cream streamlines application with a rotating-tip design that removes the need to take off a cap. And the Long Take Eau de Parfum combines recycled glass with a naturally curved silhouette, marrying thoughtful aesthetics and eco-conscious materials.
On the branding and communication side, Amorepacific leaned into emotional connection. The eco campaign Less Plastic, We Are Fantastic used a clean visual identity to communicate a clear message about cutting plastic. The experiential space House of the Beauty Scientist reimagined 70 years of research heritage in a modern setting, effectively conveying the authenticity and rigor behind cosmetic science.
An Amorepacific spokesperson said, \"This award reflects the payoff of in-depth research into our brand essence and our user-centered design innovations. We will continue to strengthen our design capabilities to deliver distinctive brand experiences to customers worldwide.\"
