[Sports Seoul | Reporter Seon-woo Jo] Amorepacific is once again hosting the New Beauty Innovation Challenge to spotlight indie beauty and wellness brands.
Launched in 2024, the New Beauty Innovation Challenge is an open call for startups across beauty, wellness, digital, and device categories—this year marks its third edition.
Startups interested in applying can submit their applications through Amorepacific’s official channels (the company website or public announcement).
Applications are open through the 5th of next month. Eligible categories include: beauty brands (skincare, makeup, hair care, etc.), wellness brands (inner beauty, healthcare), and beauty device brands.
Selected startups will receive equity investment, recommendations for the Ministry of SMEs and Startups’ TIPS program (a government-backed startup support initiative), and assistance with commercialization and follow-on funding.
This year Amorepacific is also introducing a Rookie League for brands founded within the last two years to surface high-potential early-stage startups. blessoo@sportsseoul.com
