JiruShop, a brand rooted in seborrheic-skin care, announced on April 24 that it has launched CeraCare, a new line aimed at redness and sensitive skin.
CeraCare is designed to reinforce the skin’s barrier. The line targets people who struggle with redness on the nose and cheeks and feel overwhelmed when choosing products for sensitive skin.
The company says CeraCare features a ceramide-complex formulation focused on barrier support. The products are formulated without fragrances or colorants to minimize irritation.
JiruShop began in 2002 as an online community for people with seborrheic skin. The brand relies on real user experiences and feedback during product development, and CEO Ji Seul-gi, who has personally faced skin troubles, participated in product planning.
On its official website, JiruShop offers consultations tailored to skin type and concerns, providing care tips by skin condition to help consumers pick the right products.
A JiruShop representative said, “For sensitive, easily irritated skin, strengthening the skin barrier matters more than simple soothing ingredients. CeraCare was developed with that focus, and we also offer a refund policy so customers can try products with less worry.”
JiruShop is also running a promotion that offers a complimentary skin cleanser to customers who spend over a certain amount.
