7‑Eleven announced on May 3 that, starting May 13, it will roll out nine collaboration items themed “The Mighty Tigers” with the KIA Tigers, releasing them in phases. The lineup was put together to match the feverish excitement around pro baseball, which recently crossed 2 million total spectators in record time. Kicking things off on the 13th are game‑friendly snacks and two transit‑card merch designs. The “Fried Squid” snack is made by frying jinmichae (dried shredded squid) to keep its chewy bite and nutty, savory flavor—an unexpected but addictive game‑day treat. Two transit card designs will be available the same day.
After the initial drop on the 13th, 7‑Eleven will stagger releases across the month, adding bakery items, instant noodles, beer, and merch. Highlights include Peanut Soboro, a sweet, peanut‑butter‑forward pastry, and Cheese Almond Cookie, which balances cheesy and nutty notes—both easy crowd‑pleasers. For something heartier, Hot Kimchi Ramen delivers a tongue‑tingling kick with kimchi flakes to help fans blow off steam between cheers. For those heading to the stadium, there’s a clever one‑touch fan that comes with candy—the Fan Candy—perfect for hot nights and loud cheers.
For the beer and the oversized, practical merch tumbler set, 7‑Eleven leaned into each product’s concept. The Hidden Beer Can (500 ml, about 16.9 fl oz) is a crisp lager; peel off the outer label and you’ll reveal one of six hidden player designs, a playful collector’s twist.
To celebrate the launch, 7‑Eleven will run a purchase‑verification event on its official Instagram and a stamp‑collection promo through the 7‑Eleven mobile app. Customers who participate will be entered into a raffle with prizes like the ’26 Authentic Third Uniform, cheering gear such as Paper Sticks, and 7‑Eleven mobile gift certificates.
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