This spring, beauty brands are serving up a fresh wave of new product launches.
Yusimol has launched a limited-edition collaboration with global icon Barbie, available exclusively at Olive Young.
The \"Barbie X Yusimol\" collab is built around the campaign slogan, \"With Yusimol, you can be anything.\"
Known for bold, invigorating freshness and reliable results that brighten smiles and boost energy, Yusimol pairs with Barbie’s confident, empowered image to create an eye-catching, iconic product. The collaboration delivers a feel-good message: be yourself in every moment.
Hourglass introduced the Unreal Liquid Highlighter, designed to create multidimensional, lit-from-within radiance with visible volume.
Rather than chunky glitter, the formula uses ultra-fine pearl particles to amplify a natural glow and deliver a luxe, skin-like finish.
Its standout claim is a \"one-drop volume effect\" that adds noticeable fullness with just a small amount. Infused with a skincare-grade Unreal Lifting Complex, it provides instant hydration and firmness on application.
ISOI launched the Soy Protein Cleansing Milk, formulated to keep skin hydrated even after cleansing.
The new cleanser blends soy extract, oat flour extract, sweet almond extract, and rice extract—ingredients chosen by ISOI’s ingredient specialists to offer a gentle feel without sacrificing cleansing power.
A combination of tea tree ceramide and soy protein was shown to strengthen the skin’s moisture barrier by 73.17% immediately after use. A single application also leaves a moisture-sealing film that can last up to three days, helping smooth dry skin texture.
Moireo officially launched, proposing Korea’s first \"morning-focused skincare\" category.
The debut product, the Berry PDRN Hydrogel Morning Gel Cleanser, uses a gel-to-water, no-foam texture to gently cleanse morning skin without stripping it.
Centered on three berry-derived plant PDRNs, the formula also includes seven key skincare actives—peptides, ceramides, and panthenol among them—so it helps maintain skin condition even during the cleansing step.
