LE SSERAFIM's Kazuha Dominates NY Fashion Week: How She Generated $3 Million in Media Impact Value

[TV Daily reporter Choi Hana] LE SSERAFIM's Heo Yunjin, Kazuha and Hong Eunchae turned heads at three of the world's biggest fashion weeks.

On the 14th of last month (local time), Kazuha attended Khaite’s 2026 F/W show at New York’s Park Avenue Armory. Amid a glittering crowd of celebrities, she stole the spotlight in a chic brown gown.

Heo Yunjin and Hong Eunchae flew to Milan for Fendi’s and Onitsuka Tiger’s 2026 F/W shows, respectively. Heo dazzled in a pristine all-white ensemble, while Hong channeled sleek sophistication in a black dress with her hair worn long and loose.

Hong then appeared at Courrèges’s 2026 F/W show at Paris’s Carreau du Temple on the 10th. She captured attention in an all-white look and watched from the front row. With relaxed poses and effortless poise, she became a favorite of international outlets. Notably, Courrèges’s artistic director, Nicolas Di Felice, followed Hong Eunchae’s official social media account, signaling significant interest.

Marketing analytics firm Launchmetrics reported that Kazuha generated about 4.4 billion KRW (approximately $3.3 million) in Media Impact Value (MIV). MIV converts brand mentions, posts and social interactions into monetary value, and Kazuha ranked first among global celebrities—clear proof of her powerful influence.

Heo Yunjin, Kazuha and Hong Eunchae also landed on Onclusive’s list of the most-mentioned individuals on social media during each fashion week. Kazuha placed second overall among celebrities, with hashtags supporting her attendance topping 170,000. Khaite’s market share jumped from 0.18% at last year’s show to 15.13% this year—an 84-fold surge. Onclusive credited the spike to the brand’s partnership with Kazuha, calling it a textbook example of how a single ambassador can dramatically boost a brand’s media impact. During Milan Fashion Week, Heo Yunjin and Hong Eunchae ranked 18th and 19th in mentions, placing them second and third among K-pop girl groups.

[TV Daily reporter Choi Hana news@tvdaily.co.kr/Photo credit=Source Music]