[The Public=Reporter An Eun-hye] DB Insurance announced on the 12th that it recently held a launch ceremony at the DB Financial Center to officially kick off activities for its university student ambassador program, DREAMER 15.
Launched in 2018, DREAMER pairs current practitioners with college students to strengthen the brand and incorporate service and marketing ideas through direct engagement with people in their 20s.
Twelve selected student ambassadors attended the launch, where organizers introduced DREAMER’s key activities, outlined the operating plan, and presented appointment certificates.
DREAMER 15 will run for three months, from March through May. Members will research the pet insurance market, conduct promotional and community outreach, and develop ideas to improve services for financially vulnerable populations.
A DB Insurance spokesperson said, "We expect the student ambassadors' fresh ideas and energy to play a key role in connecting the brand with customers. We will actively support them so they can gain diverse experiences and grow through their activities."
