300 Days of Lee Jae-myung: How South Korea's President is Revolutionizing Citizen Engagement

Daniel Kim | 2026.03.31


[Anchor]

The Blue House (Cheong Wa Dae) launched an official website yesterday (the 30th) to mark President Lee Jae-myung’s 300th day in office.

The overhaul emphasizes multiple channels for two-way communication with citizens.

Observers say the redesign reflects the administration’s stated focus on citizen-centered governance and open engagement.

I’m reporter So Jae-hyung.

[Reporter]

President Lee reached his 300th day in office.

He moved immediately into governing amid concerns about martial law and the fallout from impeachment, with no transition committee or preparation — a frantic start.

Beginning his term without an official website underscored how rushed those early days were.

The temporary site that operated in the interim has now been fully updated.

The Blue House said, “To mark the president’s 300th day, we are officially launching a website where citizens can participate directly as the principal actors in governance.”

The new site includes everything from a bulletin for photos taken with the president to sections where people can share firsthand experiences of policies.

Two-way communication is at the core of this redesign, reflecting the administration’s commitment to popular sovereignty.

Since taking office, the president has consistently prioritized direct, two-way engagement with the public.

In January, President Lee said, “From citizen recommendation systems and a public mailbox to town-hall meetings and live broadcasts of Cabinet meetings and briefings, we will make direct communication with the public part of daily life and never stop innovating to increase government transparency.”

In practice, President Lee ordered the unprecedented live broadcast of ministry reports and discussions during Cabinet meetings, pushing to strengthen the public’s right to know.

He has also engaged directly with citizens throughout the day via social media, addressing major issues—from real estate policy and fuel-price collusion to scams targeting Koreans—while sharing everyday moments.

During a two-day visit to Jeju, he posted handwritten letters from preschool children on social media and, in a post that drew attention, said he would welcome being called “uncle.”

Meanwhile, Chief of Staff Kang Hoon-sik wrote on social media that “the past 300 days have been a continuous emergency system,” and pledged that the Blue House will trust the people and maintain that emergency posture on days 301 and 302.

This is So Jae-hyung for Yonhap News TV.

[Video reporting: Lee Il-hwan, Yoon Je-hwan, Jung Chang-hoon, Lee Jung-woo]

[Video editing: Kim Kyung-mi]


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So Jae-hyung (sojay@yna.co.kr)