Discover the New BYD Dolphin: A Game-Changer in 2026's Electric Hatchback Market!

BYD Korea has launched a digital film campaign steeped in City Pop aesthetics to coincide with the debut of its compact electric hatchback, the BYD Dolphin (DOLPHIN).

Rather than a conventional vehicle spot, the campaign is a content-driven digital film series that blends animation and music. BYD Korea released three short films—each focusing on driving range, a 360-degree surround-view system and interior space—to communicate the Dolphin’s lifestyle appeal and present the product in a more approachable way.

BYD leans on City Pop tracks and an animation style that evoke 1980s–90s urban culture to connect with its core 20- and 30-something audience. The films downplay technical specs in favor of city-centric storytelling, music and mood.

The BYD Dolphin is the first model in the Ocean Series, inspired by marine life, and is positioned to help mainstream compact EVs. It starts at ₩24,500,000 (about $18,375), and with government subsidies can be purchased for roughly ₩21,000,000 (around $15,750).

Riding on BYD’s EV-specific e-Platform 3.0, the Dolphin’s 2,700 mm wheelbase delivers a surprisingly spacious cabin for the segment. Standard equipment includes a panoramic glass roof, a 360-degree surround-view camera and a full suite of convenience and safety features. The model also received five-star ratings from both Euro NCAP and Green NCAP, reinforcing its safety and environmental credentials.

A BYD Korea spokesperson said, “We designed this digital film to be enjoyed as content rather than a conventional car ad. By expressing the Dolphin’s lively, free-spirited image through City Pop sensibilities and animation, we aimed to widen our touchpoints with younger consumers.”

The films are available on BYD Korea’s official YouTube and Instagram channels and will roll out across additional media platforms, including Megabox cinema ads, over time.