The campaign departs from conventional car advertising and takes the form of a content-driven digital film series that blends animation and music. BYD Korea produced three short films—each focused on driving range, the surround-view system and interior space—to convey the Dolphin’s character and lifestyle while making the brand and model feel more approachable.
The films use city-pop music and an animation style recalling the urban vibe of the 1980s and ’90s to connect naturally with the Dolphin’s target demographic: consumers in their 20s and 30s. Instead of foregrounding technical specs, the storytelling centers on city life, music and mood to evoke an emotional response.
The BYD Dolphin is the first model in the marine-inspired Ocean Series and is positioned as a compact EV aimed at accelerating electric-vehicle adoption. It starts at 24.5 million KRW (approximately $18,375), and with government incentives the purchase price can fall into the low-21 million KRW range (around $15,750).
Built on BYD’s EV-only e-platform 3.0 with a 2,700 mm (106.3 in) wheelbase, the Dolphin delivers a roomy cabin for its class. Standard equipment includes a panoramic glass roof and a 360-degree surround-view camera, among other convenience and safety features, giving it a competitively complete specification set. The model also earned five-star ratings from Euro NCAP and Green NCAP, underscoring its safety and environmental performance.
A BYD Korea spokesperson said, “We produced these digital films to be consumed as content rather than as traditional car commercials. By expressing the Dolphin’s lively, free-spirited image through city-pop and animation, we aim to broaden our connection with younger buyers.”
