Digital film series combining animation and music
1980s–90s city-pop music and animation style
BYD Korea has launched a digital film campaign to coincide with the introduction of its compact electric hatchback, the BYD Dolphin, drawing on city-pop aesthetics.
The campaign departs from conventional car advertising and takes the form of a content-driven digital film series that blends animation with music. BYD Korea will illustrate the Dolphin’s character and lifestyle across three short films focused on driving range, surround-view technology and interior space, with the goal of presenting the brand and model in a more approachable way.
The films use city-pop tracks and an animation style inspired by the urban vibe of the 1980s and ’90s to connect with the Dolphin’s primary audience—buyers in their 20s and 30s. Instead of foregrounding technical specifications, the storytelling centers on city life, music and mood.
The BYD Dolphin is the first model in BYD’s Ocean Series, a compact hatchback aimed at accelerating EV adoption. It starts at ₩24,500,000 (about $18,375) and, with available subsidies, can be purchased for roughly ₩21,000,000 (about $15,750).
Built on BYD’s dedicated e-Platform 3.0, the Dolphin uses a 2,700 mm wheelbase to maximize interior space. Standard equipment includes a panoramic glass roof and a 360-degree surround-view camera, along with a suite of comfort and safety features that enhance its broad appeal. The model earned five-star ratings from both Euro NCAP and Green NCAP, underscoring its safety and environmental credentials.
A BYD Korea representative said, “We designed this digital film to be experienced more as standalone content than as a traditional car commercial. By expressing the Dolphin’s lively, free-spirited image through city-pop and animation, we aimed to strengthen our connection with younger consumers.”
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